Tell us about your organisation
Martel Innovate is an established digital innovation agency with over 25 years of experience supporting organisations across Europe and globally. Initially focused on European Commission-funded projects and EU consulting, Martel has expanded its services to include research and development in various advanced domains, along with communication, marketing, media, and training offerings. With offices in Switzerland and the Netherlands, Martel boasts a skilled international team dedicated to helping clients and partners achieve innovative goals sustainably.
What is your organisation’s role in the project? What unique contribution does it bring to the team?
Martel Innovate, as a partner in the Indico Global project consortium, brings its expertise in communication and dissemination to the table. Martel specialises in facilitating collaboration and communication among project partners, stakeholders, and the broader community.
Its unique contribution lies in its ability to ensure that communication channels are open and effective.
Martel’s experience in communication and outreach ensures that the project’s objectives, activities, and outcomes are effectively communicated to relevant stakeholders, including policymakers, industry representatives, researchers, and the public. This contribution helps to raise awareness about the importance of standardisation in digital innovation and fosters broader engagement with the project’s goals and activities.
What impact do you hope Indico Global will have in the broader context of digital innovation and standardisation?
We envision Indico Global making a significant impact on the landscape of digital innovation and standardisation by fostering greater collaboration and alignment among stakeholders worldwide. Through our efforts, we aim to promote the adoption of European standards and policies, facilitating interoperability, innovation, and competitiveness in the global market. By building bridges between technical communities, policymakers, and industry players, we aspire to create a more inclusive and harmonized digital ecosystem that benefits all stakeholders. Ultimately, we hope that Indico Global will contribute to shaping a more sustainable, resilient, and human-centric digital future, where standardization plays a pivotal role in driving innovation and addressing societal challenges.
What are some of the challenges and opportunities you see in international collaboration for digital innovation and standardisation
International collaboration in digital innovation and standardisation presents both challenges and opportunities. On one hand, navigating diverse regulatory frameworks, cultural differences, and varying levels of technological maturity can pose significant hurdles. Ensuring alignment on standards and policies across borders requires extensive coordination and negotiation. However, these challenges also present opportunities for learning, exchange, and mutual growth.
By leveraging each other’s strengths and expertise, we can address global challenges more effectively and drive collective progress.
